Duracell

Duracell is a global battery manufacturer known for producing reliable, long lasting alkaline, lithium, and rechargeable batteries. Founded in the 1920s and later branded as Duracell in the 1960s, the company has built a strong reputation for performance and innovation in portable power solutions. Its product range includes AA, AAA, coin cell, specialty, and rechargeable batteries used in household electronics, medical devices, toys, and professional equipment. Recognized for the iconic copper and black design and the “Duracell Bunny” mascot, the brand emphasizes longevity and dependability. Today, Duracell operates worldwide, supplying consumers and businesses with trusted power solutions for everyday needs.